UGC (User-Generated Content) is content created by real people - think photos, videos, reviews, and testimonials showcasing their genuine experiences with a brand. It’s the secret sauce that makes marketing feel more authentic, building trust and engagement because people love seeing real stories from real customers!

In the professional UGC creation world, UGC creators create content for your brand to post and use, but the UGC creators do not post the content to their social platforms.

Influencer campaigns are somewhat the same except that the content is made to speak to that influences followers and posted to the influencers account. I won’t go on since most of us know what this is ;)

The main difference between paid ads and organic content is how they reach an audience.

Paid ads are promoted with advertising dollars to reach a targeted audience beyond a brand’s followers. They provide faster results, increased visibility, and precise targeting but require continuous investment.

Organic content is shared naturally without paid promotion, relying on engagement, shares, and platform algorithms to reach people. It’s great for building trust, brand awareness, and community but often has a slower, more limited reach.

The best strategy? A mix of both! Use organic content to connect and paid ads to scale.

After your brand reaches out to me, we will work on a contract and decide on deliverables and rates. If you already have a brief, that is very helpful but if not we can work together to come up with a topic, audience, timeline and goals.

Your brand will ship the necessary products for content creation. Once products are received, I start working! We can work together on a timeline, but you can typically expect your first draft(s) back within 7 days.

We will work together to get the content just the way you want. One round of edits is included. Once we get the content to your liking, I will send you the final for the agreed upon usage.